Launched in 1951, Evyan’s Most Precious was a fragrance that embodied the sentiment of its name—a nod to a book that Evyan's husband happened to be reading at the time. The title "Most Precious" suggests a sense of rarity and value, evoking images of timeless elegance and cherished beauty. It conjures emotions of exclusivity and refined taste, painting a picture of a fragrance that is both delicate and highly esteemed.
The name "Most Precious" evokes the allure of something extraordinarily valuable and rare, much like the perfume itself. The concept of "preciousness" resonates with the idea of an exquisite collection of the finest elements, in this case, a carefully curated blend of the most beautiful white flowers.
In the context of 1950s fragrance trends, Most Precious was both a reflection of and a departure from contemporary norms. During this period, floral fragrances were immensely popular, but Most Precious distinguished itself by featuring a composition of twenty-two of the rarest white flowers. This dedication to a singular, refined floral theme was notable for its time, as it emphasized purity and sophistication amidst a market filled with more complex and varied scent profiles.
c1962 ad
